🚀 Why Keyword Research Tools Matter in eCommerce

In today’s competitive online market, showing up at the top of search results on Amazon, Walmart, eBay, and even Google can determine your success. Whether you’re launching a product, scaling your brand, or optimizing listings — the right keyword tool helps you get found and get paid.

At True North Commerce, keyword research is the first move we make when helping sellers dominate in the U.S. and Canadian marketplaces. Here are the tools we trust most.

🔍 Top Keyword Tools for eCommerce

1. Google Keyword Planner

Best For: Validating product ideas on a budget
Google’s free tool shows you real search volume, cost-per-click data, and keyword trends. It’s perfect for researching broad interest in a product before committing inventory.

📌 Pro Tip: Start with this to test demand across major consumer search behavior.

2. Semrush

Best For: Sellers scaling across multiple platforms
Semrush’s Keyword Magic Tool gives you millions of keyword ideas, filters by intent, and shows difficulty scores. You can also track rankings and spy on competitors’ SEO strategy.

📌 True North Edge: We use Semrush to build and scale listing strategies for Walmart and Amazon sellers.

3. Ahrefs

Best For: Deep SEO strategy and competitor breakdowns
Ahrefs helps reverse-engineer what’s working for top sellers by showing keyword click metrics, backlink profiles, and what’s ranking now.

📌 Power Play: Use Ahrefs to analyze a competitor’s top-performing listing URL and clone the strategy — better.

4. Moz Keyword Explorer

Best For: Simple, actionable insights for new sellers
Moz offers keyword priority scores, organic CTR insights, and clear keyword difficulty metrics. Its intuitive interface makes it beginner-friendly without sacrificing power.

📌 Use Case: We suggest Moz for private label brands just starting out who want fast wins.

5. KeywordTool.io

Best For: Discovering long-tail keywords on Amazon & beyond
This tool pulls keyword suggestions from Amazon, YouTube, Google, and more. It’s perfect for optimizing product listings, titles, and even content like product review videos.

📌 True North Hack: Use this to find untapped niches and trending search phrases buyers are actively typing.

💡 So Which Tool Should You Use?

Use CaseRecommended ToolBeginner validationGoogle Keyword Planner or MozScaling product catalogSemrushCompetitive SEO strategyAhrefsMarketplace-specific keywordsKeywordTool.io

At True North Commerce, we combine tools based on your product type and platform strategy — whether you’re selling brand-name SKUs or launching a private label from scratch.

We work with everyone from side hustlers to enterprise clients, and our job is to make your product rank, sell, and grow fast.